As a trusted communications professional for 20 years, Shawna Fagundes transforms how senior leaders, teams and organizations communicate.

About Shawna

Strategy. Authenticity. Connection.
Shawna works with executive, HR and tech business leaders in complex organizations who are stuck and want to move forward faster -- with courage, curiosity and clarity.
In the last decade, Shawna partnered with C-suite leaders and cross-functional teams in the financial industry. She helped them translate complex, corporate language into simple, relatable stories that align, engage and inspire action.
Shawna has managed a President & COO’s communications program, influenced national communication strategies, created dozens of leadership presentations, organized hybrid town halls for 12,000+ employees, and developed writing workshops and plain language training.
She brings a blend of strategy, warmth and a little humour to every room she leads.
Shawna fully embraces her values of authenticity, trust, respect, commitment, well-being and intuition. A prairie gal and proud Canadian, she grew up in rural Manitoba and lives in Winnipeg with her son and husband.
Land Acknowledgement
Shawna's home office in Winnipeg is located in Treaty One Territory, the home and traditional lands of the Anishinaabe (Ojibwe), Ininew (Cree), and Dakota peoples, and in the National Homeland of the Red River Métis. Our drinking water comes from Shoal Lake 40 First Nation, in Treaty Three Territory.
What others say
Shawna’s contributions to conversations and ideas are always fuelled with curiosity, insight and empathy while bringing a sense of joy and lightness to challenging topics. She is a true professional with a big heart and strategic mind. I enjoy every opportunity I have to connect with Shawna.
Shawna asks tough questions and offers thoughtful advice. She’s an active listener who knows how to read a room and infuse it with energy and professionalism. Whether talking with an executive or leading a meeting, she’s seasoned in guiding conversations to get to the heart of the matter, while also leaving room for the unexpected. The result? She gains insight to deliver relevant and compelling communication, while also building trusted relationships.
Shawna is a standout communication manager whose expertise in crafting clear and impactful messages has greatly enhanced our company's narrative. Her skill in executive corporate communications is evident in the engaging content she produces and the positive feedback it receives.
